Dating. Business. Ghosting.

You might be thinking, "Wait, I thought Judy was married? What's she doing talking about dating?"

I am married, but I recently tried to connect two of my friends together on a blind date. 

They actually spoke on the phone (gasp!) before meeting and upon getting to know one another, talked about how awful the dating scene is when it comes to Tinder, Bumble, and the like...

My friend relayed that the man I was trying to set her up with told her a story about how he recently went on a date and literally got up and walked out in the middle of it.

"Stop it!" I told her, aghast.

"No really," she responded. "And, if you had told me that story a year ago before I tried all these dating sites, I would've had the same reaction as you, but now having been on them, I'm not at all surprised."

"What?" 

I wanted to know more.

"People flat out lie in their profiles, and really, you just get to a point where you're over it and you're not going to make excuses about it," she continued.

The next day, I relayed this anecdote to my husband and told him:

"Y'know, it just got me thinking how business is a lot like dating — why would you put yourself out there claiming you're this or that, fully knowing that people are going to see you for who you are as they get to know you, and then have them be disappointed, because you can't follow through with what you promised? Why make those claims in the first place? Why not be authentic from the start, rather than wasting anyone's time?"

To that end, I've been continually asking myself how I can show up in business and in life to stand apart from all the NOISE that's out there online these days...

There are so many tips and tools from online business coaches, so many tidbits that aren't proven or are regurgitations from another source, so many ways we can feel overwhelmed or behind, but you have a choice. 

You have a choice of where you invest your time and energy, because time truly is the most valuable commodity any of us have.

I want to do things differently. 

I want to help create a revolution of authenticity. 

And, I hope you'll join me by living your life and creating a dream business you love with that same kind of raw, honest, heart.

It's the way to love.

It's the way to success.

It's always been the way to everything.